JUSTO
Justo takes the lead as Elite's latest top-tier trainer in the interactive smart trainer series. Featuring pinpoint accuracy, the capability to tackle inclines up to 24%, an integrated power meter, auto-calibration, and redefined stand-alone modes, Justo is the smart trainer that encourages you to push your limits and elevate your bike workouts.
FLY ELITE
The Elite Fly Tex is WorldTour’s most used water bottle because it’s incredibly lightweight.
Its record weight (at only 51 g for the 550 ml version) makes it possible for us to use less plastic material as we make it, and guarantee the Elite-classic ergonomic structure that it's easy to squeeze so liquid flow is abundant with the lightest pressure.
Fly Tex Elite is available in many different colour options for a perfect match with your bike and your bottle cage. The bottle features an immediately identifiable sport-like design with a new texture designed to improve grip on the bottle, which is sweet when you’re riding your bike.
We love the effort. Just like a cyclist
At Elite we love the effort and the joy of victory. We’re 50-strong, all well versed in cycling, so there’s no room for improvisation. Many of us have been working here for more than 20 years. We win awards at the biggest events. We work inside an historic refurbished furnace that took us 10 years to restore.We manufacture locally, based on an idea that turned out to be fundamental to achieve success: our partners work exclusively for us, so we are primarily focused on marketing and research rather than production. We're self-financed: all our investments come from resources that are the result of everyone's work. That eliminates a bit of weight on a difficult climb. And we keep on growing.
We have been specializing in R&D, production and marketing of bicycle home trainers, bottles and bottle cages since 1979. Today, cyclists train on hi-tech hometrainers, use bottle cages and drink from technologically advanced bottles with unprecedented qualities and features.